The Breadstall was created in 1997 by Sebastian Vince using a £200 overdraft and an old market stall he got in the South of France. He bought 300 ciabatta from a bloke called Pino at Ticino Bakery in Bemondsey which were unlike anything that anyone had seen before in terms of freshness and quality. He piled them up on his stall on Portobello Market, sold out by 10am, and on the following Monday quit his job as a copywriter, which he wasn’t much good at anyway, and never looked back.
The Breadstall today is a bit more of a high tech affair compared with it’s humble beginnings but still holds true to the original idea – to find the best artisan bakers in London who do the best stuff and showcase it in the 15 meter long bespoke street bakery in Northcote Rd.
Over the years they’ve got into baking themselves and from their twin deck on-board oven comes an almost constant stream of goodies from award-winning sausage rolls and Italian pizza al taglio to cheesecakes and goat’s cheese quiche as well as hot rustic baguettes used for the wide range of sandwiches produced right there throughout the day.
We hope you find time to visit The Breadstall soon, and join the thousands of happy customers they’ve served for the past 15 years.