A New Tribe
In the Spring of 2016 we opened our doors on Chatsworth Road E5, offering an eclectic curated selection of beautiful interior objects and textiles sourced from independent designers and small brands from around the world. Every object has been carefully considered and is loved by us – not only for its beauty, but also for the ethos and care that has gone into each item and brand that we stock before it arrives to us. Our offering includes unique products from Morocco, Japan, India, the UK and the USA – either hand-made or small batch production. A New Tribe is also home to ‘The Rug Trade’, with an extensive selection of Boucherouite, Azilal, and Beni Ourain Moroccan Rugs including rare vintage finds and newly designed rugs hand-made using the traditional techniques in Morocco.